2018 Flavor Trend
Companies need to convey how they contribute to a better quality of life for their consumers. This is the “good life” value where living a healthy and sustainable lifestyle is most important which has been on the food industry radar and only continues to grow as a consumer priority. However, this value extends beyond that, and the connection with a company consumers support needs to also carry weight. The brands themselves, not just the products and ingredients that consumers choose to support, must play a role in what they consider to be a better lifestyle for their future.